It’s no surprise that online shopping has become an essential part of life in Australia. Ecommerce websites in Australia are projected to bring in an impressive AUD 63 billion in revenue by end of 2025, accounting for over 16% of all retail sales. Why is this rise happening? The ability to search for products and buy from the comfort of your home or on the go using your smartphone.
Currently, mobile devices are responsible for more than sixty percent of all online purchases. This is because it is faster, easier, and more convenient for people to shop for everything from food to high-tech gadgets online. Let’s look at the top 10 ecommerce sites in Australia in-depth and see what makes them so popular with Australian consumers.
TL;DR
Ecommerce sites in Australia: AUD 63 billion expected by 2025 end, 16% of retail sales online, 60% via mobile.
Top Sites:
- Woolworths Online: Groceries, recipe tools, AUD 1.3B revenue, 20M visitors.
- Coles Online: “Click and Collect,” Flybuys, AUD 1.1B revenue, 18M visitors.
- The Iconic: Fashion, eco-friendly, AUD 350M revenue, 8M visitors.
- Catch: Daily deals, AUD 500M revenue, 5M visitors.
- JB Hi-Fi: Electronics, loyalty perks, AUD 600M revenue, 7M visitors.
- Booktopia: Books, e-books, AUD 220M revenue, 1.5M visitors.
- Adore Beauty: Skincare, virtual tools, AUD 190M revenue, 1M visitors.
- Myer: Fashion, AR tools, AUD 700M revenue, 5M visitors.
- Temple & Webster: Furniture, virtual design, AUD 280M revenue, 800K visitors.
- Chemist Warehouse: Health products, AUD 1B revenue, 500K visitors.
Top Ecommerce Sites in Australia
Woolworths
Woolworths is one of Australia’s largest online grocery stores, providing fresh produce, pantry staples, and household goods. Their integration with over 1,000 physical stores makes it very accessible to customers across the down under.
Woolworths is also known for its “Everyday Rewards” program, which offers customers points for purchases that can be redeemed for discounts. With features like recipe suggestions and meal planning tools, it provides an engaging shopping experience. In 2024, Woolworths expanded its delivery fleet to ensure quicker and more efficient service.
Revenue sources:
- Direct product sales.
- Partnerships with suppliers.
Revenue details:
- Revenue in 2024: AUD 1.3 billion.
- Monthly visitors: Over 20 million.
Coles Online
Coles Online offers an extensive range of groceries, including fresh food, pantry essentials, and exclusive private-label products. It distinguishes itself with its “Click and Collect” service, allowing customers to order online and pick up at their nearest store.
The platform’s user-friendly interface simplifies the shopping experience, and its integration with the Flybuys loyalty program further enhances customer retention. Coles has also rolled out same-day delivery in major cities in 2024, boosting its popularity among urban consumers.
Revenue sources:
- Product sales.
- Supplier partnerships.
- Loyalty program (Flybuys).
Revenue details:
- Revenue in 2024: AUD 1.1 billion.
- Monthly visitors: Over 18 million.
The Iconic
The Iconic is one of the leaders in the Australian fashion ecommerce market, offering a curated range of clothing, footwear, and accessories. Their strong focus on sustainability includes eco-friendly brands and ethical sourcing practices.
Customers benefit from free returns and next-day delivery in metro areas which adds to the convenience. In 2024, The Iconic partnered with several Australian designers to showcase exclusive collections on their website. Its mobile app is also a favorite among young shoppers, accounting for over 60% of its traffic.
Revenue sources:
- Direct product sales.
- Partnerships with designers and brands.
Revenue details:
- Revenue in 2024: AUD 350 million.
- Monthly visitors: Over 8 million.
Catch.com.au
Catch is known for its discounted products, daily deals, and “treasure hunt” shopping experience. Customers can shop for a wide variety of items, including electronics, fashion, and home goods. Its subscription service, “Club Catch,” provides members with exclusive deals and free shipping on eligible items.
In 2024, Catch enhanced its third-party marketplace, enabling small businesses to sell their products online. The platform’s personalized recommendations and flash sales continue to attract budget-conscious shoppers.
Revenue sources:
- Product sales.
- Advertising for third-party sellers.
Revenue details:
- Revenue in 2024: AUD 500 million.
- Monthly visitors: Over 5 million.
JB Hi-Fi
JB Hi-Fi is a leading platform for electronics, offering products like laptops, televisions, and mobile phones. It appeals to young tech enthusiasts with exclusive pre-orders and competitive pricing. The platform’s price match guarantee and extensive customer reviews help build trust among shoppers.
JB Hi-Fi expanded its product range in 2024 to include more home automation devices, appealing to smart home enthusiasts. The “JB Perks” loyalty program is another reason for its high customer retention.
Revenue sources:
- Direct product sales.
- Exclusive brand deals.
- Loyalty program.
Revenue details:
- Revenue in 2024: AUD 600 million.
- Monthly visitors: Over 7 million.
Booktopia
Booktopia is Australia’s largest online bookstore, offering an extensive range of local and international titles. It has a strong reputation for supporting Australian authors, often featuring exclusive signed editions. The platform also offers educational materials and textbooks, making it popular among students and professionals. In 2024, Booktopia expanded its e-book and audiobook catalog to cater to digital readers. Its “Booktopia Rewards” program incentivizes repeat purchases.
Revenue sources:
- Direct book sales.
- Exclusive publishing agreements.
- Partnerships with authors.
Revenue details:
- Revenue in 2024: AUD 220 million.
- Monthly visitors: 1.5 million.
Adore Beauty
Adore Beauty is Australia’s leading destination for cosmetics and skincare, featuring over 260 brands. Its “Beauty IQ” section educates customers with tutorials, reviews, and expert advice. Their personalized product recommendations and free samples with every order add to the overall customer satisfaction numbers.
Adore Beauty’s focus on inclusivity includes a wide range of shades and products for diverse skin types. In 2024, they introduced a virtual try-on feature, enhancing the online shopping experience.
Revenue sources:
- Direct product sales.
- Exclusive brand partnerships.
- Content engagement via blogs.
Revenue details:
- Revenue in 2024: AUD 190 million.
- Monthly visitors: 1 million.
Myer
Myer is a department store giant that has successfully transitioned into the ecommerce space, offering products in fashion, beauty, and home goods. Its seasonal sales events and exclusive collaborations with premium brands makes it popular among users.
Myer’s “Click and Collect” service and flexible return policies make online shopping more convenient. In 2024, Myer launched an augmented reality feature for home goods, allowing customers to visualize products in their spaces. Its loyalty program, “Myer One,” rewards repeat customers with points and discounts.
Revenue sources:
- Direct product sales.
- Brand partnerships.
- Loyalty programs (Myer One).
Revenue details:
- Revenue in 2024: AUD 700 million.
- Monthly visitors: Over 5 million.
Temple & Webster
Specializing in furniture and home decor, Temple & Webster offers a wide range of stylish and affordable options for interior enthusiasts. They have curated collections and focus on design trends that appeal to customers looking to elevate their living spaces.Temple & Webster recently introduced a virtual interior design service, offering expert advice and personalized recommendations. It also expanded its eco-friendly product range, addressing growing consumer demand for sustainable options.
Revenue sources:
- Product sales.
- Partnerships with manufacturers.
Revenue details:
- Revenue in 2024: AUD 280 million.
- Monthly visitors: 800,000.
Chemist Warehouse
Chemist Warehouse is a trusted name in health and wellness, offering vitamins, skincare, and over-the-counter medications at discounted prices. The platform’s “Click and Collect” service and extensive product range make it a one-stop shop for health needs.
Chemist Warehouse expanded its private-label offerings in 2024, providing affordable alternatives to popular brands. The platform’s focus on bulk discounts and promotions ensures value for money. It also introduced a prescription reminder service for better customer convenience.
Revenue sources:
- Product sales.
- Exclusive supplier deals.
Revenue details:
- Revenue in 2024: AUD 1 billion.
- Monthly visitors: Over 500,000.
Here at Appscrip, we pride ourselves on tailoring our ecommerce solutions to meet your unique requirements. Whether you’re starting fresh with a new marketplace or looking to breathe new life into an existing platform, we have the tools and experience to make it happen.
We think that each business is different, and so should the ideas we come up with. Our team can help you create scalable technologies, build mobile apps that are easy to use, integrate complex tracking tools, and create user-friendly marketplaces so your business can grow beyond boundaries
Over the years, we have partnered with businesses across various industries, from fashion and home goods to niche products, helping them achieve their ecommerce goals.
Let’s work together to develop an online presence for your business that fits your brand, connects with your audience, and makes you stand out from the competition. We’ll make sure that your business not only keeps up with the fast-paced world of shopping, but stays ahead of it.
